MEET THE OWNERS
Omar, also known around town as Juice, is a Tazewell native and a graduate of Bluefield College (VA) with a Bachelor Degree in Business Management. Even though his career as an international basketball player took him away from Tazewell, he always remained very active within the community. He’s hosted numerous communal events as well as provided personal basketball training to the youth. After spending years traveling internationally, Omar was ready for a career change and more time at home with his growing family. Attaching these desires with a personal goal of giving back to the community that once poured so much love and support into him, the idea to return to Tazewell to open a business was formed.
Jelicia is a southern California native, who’s adopted many names over the years; Juice’s Wife, Omar’s Wife, 55’s Wife, Julian’s Mom, and the list goes on. This is where the "Her" in the store name stems from. Jelicia holds a Bachelor Degree of Science in Psychology from the University of Houston (TX). She is a passionate mental health advocate that understands the mental and physical benefits of a great diet. During the pregnancy of their first child, Jelicia quickly took on a journey to a healthier lifestyle by increasing her intake of fruits and vegetables through smoothies. Utilizing the information gathered throughout the years, Jelicia makes delicious smoothies for her family daily and is ready to open her kitchen to others.